https://techcrunch.com/2020/09/01/jeff-lawson-on-api-startups-picking-a-market-and-getting-dissed-by-vcs/

Last week TechCrunch sat down virtually with Jeff Lawson, the CEO and co-founder of Twilio as part of our long-running Extra Crunch Live series. As I expected, the chat was a good use of time.

Why? Lawson was early on the idea that software companies could deliver their features not through a web app, but through an API . Back when Twilio was getting started, the world was still uncertain on the future of cloud. But Twilio was already skating past that puck toward a more distant target.