https://www.theguardian.com/commentisfree/2020/sep/01/elon-musk-bionic-pig-publicity-stunt-innovations

The billionaire entrepreneur loves to make headline-grabbing claims, but behind the hype his innovations are often underwhelming

Here is a philosophical conundrum: if no one is talking about Elon Musk, does he really exist? The entrepreneur needs attention the way mortals need oxygen. If the 49-year-old is not in the news for a couple of days, he finds a way to shoehorn himself back into the headlines – even if it means piggybacking on international efforts to rescue children trapped in a cave, or calling his child X Æ A-12.