Apple won’t force developers to let users opt out of tracking until next year

Apple won’t force developers to let users opt out of tracking until next year

4 years ago
Anonymous $UzyKJJH9oy

https://techcrunch.com/2020/09/03/apple-delay-ios-14-privacy-ad-tracking/

At its global developer conference in June, Apple said its forthcoming iOS 14 update would allow users to opt out of in-app ad tracking, a privacy feature that quickly drew ire from advertising giants over fears that it would make it harder to deliver targeted ads to users.

But now Apple is delaying enforcing the feature until “early next year”, the company confirmed.

Apple won’t force developers to let users opt out of tracking until next year

Sep 3, 2020, 5:18pm UTC
https://techcrunch.com/2020/09/03/apple-delay-ios-14-privacy-ad-tracking/ > At its global developer conference in June, Apple said its forthcoming iOS 14 update would allow users to opt out of in-app ad tracking, a privacy feature that quickly drew ire from advertising giants over fears that it would make it harder to deliver targeted ads to users. > But now Apple is delaying enforcing the feature until “early next year”, the company confirmed.