https://tech.newstatesman.com/business/customers-didnt-heed-our-advice-on-remote-working-then-they-all-needed-help-at-once-says-nutbourne-ceo

Nutbourne was co-founded by two best friends who had been burned by a number of bad experiences with managed services providers over the years.

Marcus Evans, CEO and co-founder of the IT solutions provider, says that the MSP model at the time was restrictive, meaning that customers could buy a fixed number of hours of support each month but would have to pay more if they went over.