Epic Games Sued By Company That Manages 'Coral Castle' In Florida Over New Fortnite Map

Epic Games Sued By Company That Manages 'Coral Castle' In Florida Over New Fortnite Map

4 years ago
Anonymous $qOHwDUKgAF

https://www.techdirt.com/articles/20200819/10110345143/epic-games-sued-company-that-manages-coral-castle-florida-over-new-fortnite-map.shtml

Of all the trademark insanity we cover here, there are still little nuggets of niche gold when it comes to the truly insane trademark disputes. There are plenty of these categories, but one of my personal favorites is when real life brands get their knickers twisted over totally unrelated items in fiction. If you cannot conceptualize what I'm talking about, see the lawsuit brought by a software company that creates something called Clean Slate against Warner Bros. because...The Dark Knight Rises had a piece of software in it that was referred to as "clean slate."

Which brings us, as most stories about insanity do, to Florida. Epic Games released a new map for its hit game Fortnite recently, entitled Coral Castle. The map includes motifs of water and structures made from coral. CCI, based out of Florida, holds trademarks for a real life landmark called Coral Castle. There too, you can catch real life motifs of water mixed with structures made to look like coral. It is not, however, a video game setting. It is real life. And, yet, CCI has decided to sue Epic Games over the name of its map.