https://techcrunch.com/2020/08/25/google-anthos-updates-add-on-prem-bare-metal-support/

When Google announced Anthos last year at Google Cloud Next, it was a pretty big deal. Here was a cloud company releasing a product that purported to help you move your applications between cloud companies like AWS and Azure  — that would be GCP’s competitors — because it’s what customers demanded.

Google tapped into genuine anxiety tech leaders at customer companies are having over vendor lock-in in the cloud. Back in the client-server days, most of these folks got locked into a tech stack where they were at the mercy of the vendor. It’s something companies desperately want to avoid this go-round.