https://techcrunch.com/2020/08/24/as-losses-expand-asana-is-confident-it-has-the-ticket-for-a-successful-public-listing/

Asana, the project management software developer, dropped its filing for a direct listing on one of the busiest days of a surprisingly busy late summer.

The task management toolkit provider started by Facebook co-founder Dustin Moskovitz and early FB employee Justin Rosenstein, isn’t as well known or as well financed as today’s other big public offerings — the game engine developer, Unity, and the $14 billion valued enterprise cloud storage provider Snowflake — but its modest $1.5 billion valuation may in some way make it a better bellwether for investor appetite in new tech offerings.