https://techcrunch.com/2020/08/10/apple-watchos-7-preview/

Of the big three Apple operating systems, watchOS arguably gets the least love. That goes double in a year that sees macOS getting its biggest overhaul in recent memory. On the whole, the Apple Watch’s software is often overlooked, as smartwatch users tend to focus attention on the addition of new hardware sensors and the like. Still, watchOS 7, out today in public beta, brings a number of key additions, as Apple looks to keep from getting too complacent in its spot high atop the list of smartwatch manufacturers.

After all, the company has seen increased competition, particularly overseas from the likes of Huawei and Samsung. Likely software updates alone aren’t enough to drive the smartwatch skeptics to finally take the dive, but coupled with hardware updates and a focus on keeping lower-cost models on the market, it should help the company maintain comfortable positioning.