https://techcrunch.com/2020/08/18/quells-resistance-based-workout-can-get-you-in-shape-by-boxing-virtual-enemies/

Quell is positioning itself as a kind of low-cost take on Peloton (less than 1/10th the price, it notes). You might too, if you were in the London-based startup’s place. With the stationary bike-maker’s value skyrocketing amid COVID-19 lockdowns, fitness startups are all the rage — heck, just look at Lululemon’s recent Mirror acquisition.

A more apt comparison, however, is probably Ring Fit Adventure. The Switch-based peripheral is closer to Quell in terms of pricing, scale and experience. The startup is taking a similar game-based approach to the fitness experience.