https://techcrunch.com/2020/08/04/apples-veteran-marketing-chief-phil-schiller-moves-to-smaller-role/ > After more than three decades climbing Apple’s ranks, marketing chief Phil Schiller is taking a step back at the company, being replaced by a long-time product marketing leader inside Apple. > Schiller is taking on a new role as an Apple Fellow where he will continue to lead the App Store and the company’s events, a press release details. Schiller has been with Apple since 1987, serving on the executive team for more than two decades, and has been a frequent presence onstage at Apple events. Schiller will continue to report directly to CEO Tim Cook in his new role.