https://techcrunch.com/2017/08/31/bang-olusfen-and-sony-launch-airpod-rivals/ >Everyone wants to get in on the wireless earbud rage and two firms just announced their entry into the market. Today at IFA 2017, B&O and Sony announced their first wireless earbuds that each compete in the space Apple made popular with the AirPods. Sound quality aside, these new earbuds have one thing over the AirPods: They don’t look like AirPods. >The B&O Beoplay E8 sports a four hour battery life and constructed out of aluminum, stainless steel, and textured rubber. The case is covered in leather. B&O says the ‘buds have been tuned with the same system used in the rest of its headphone line so hopefully the sound quality can justify the $299 price.