https://techcrunch.com/2020/07/20/samsung-will-introduce-five-new-devices-at-its-upcoming-galaxy-note-event/

August 5 is Samsung’s turn to enter the uncanny valley of live virtual product launches. As the company prepares to take the stage in its native South Korea to launch the Galaxy Note S20. The company’s new smartphone chief TM Roh addressed in a new blog post what a strange time it is to be setting up for a massive product launch, noting, “As leaders of the tech industry, we have a special responsibility – and now a true sense of urgency – to help society continue to move forward. So many people are counting on us to give them new ways to communicate, new ways to work, and new ways to connect.”

Roh’s tenure in the company’s top mobile spot has been defined by the presence of COVID-19, having started the position back in January. It’s understandable that such an address is peppered by references to the pandemic. Next month, Samsung will have the opportunity to define its own virtual presence, following in the footsteps of Microsoft and Apple, who pulled of their respective developer events with varying success.