https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/ > Instagram confirmed it’s preparing to soon launch its TikTok competitor, known as Reels, in the U.S. The company expects to bring the new video feature — which is designed specifically for short-form, creative content — to its platform in early August, according to a spokesperson. The U.S. launch comes shortly after Reels’ arrival in India this month, following a ban of TikTok in that market. Reels has also been tested in Brazil, France, and Germany. > NBC News reported this morning Instagram would arrive in the U.S. and more than 50 other countries in a matter of weeks, citing sources familiar with the matter.