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‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 72%

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 72%

4 years ago
Anonymous $qOHwDUKgAF

https://techcrunch.com/2020/07/06/hamilton-gives-disney-a-holiday-weekend-bump-in-u-s-with-app-downloads-up-72/

The much-anticipated addition of “Hamilton” seems to have paid off for Disney+. According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (513,000+) for the Disney+ mobile app, excluding India and Japan. Some 266,084 of those downloads were in the U.S, the firm estimated.

These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted. But the numbers don’t include India or Japan as Disney+ is streamed via Hotstar in the former; and in the latter via a partnership with NTT Docomo through an existing service that later transitioned to Disney+.

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 72%

Jul 6, 2020, 4:33pm UTC
https://techcrunch.com/2020/07/06/hamilton-gives-disney-a-holiday-weekend-bump-in-u-s-with-app-downloads-up-72/ > The much-anticipated addition of “Hamilton” seems to have paid off for Disney+. According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (513,000+) for the Disney+ mobile app, excluding India and Japan. Some 266,084 of those downloads were in the U.S, the firm estimated. > These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted. But the numbers don’t include India or Japan as Disney+ is streamed via Hotstar in the former; and in the latter via a partnership with NTT Docomo through an existing service that later transitioned to Disney+.