Instagram introduces Reels in India fill the nation’s TikTok-sized void

4 years ago
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https://thenextweb.com/in/2020/07/08/instagram-introduces-reels-in-india-fill-the-nations-tiktok-sized-void/

It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool Reels in test mode in the country.

However, this doesn’t mean that it’s the full roll-out of the Reels for all users across India. The company said this will be a “broad test” in the country, and did not clarify which users will get Reels, or how it’s choosing to make the feature available.

Instagram introduces Reels in India fill the nation’s TikTok-sized void

Jul 8, 2020, 7:19am UTC
https://thenextweb.com/in/2020/07/08/instagram-introduces-reels-in-india-fill-the-nations-tiktok-sized-void/ > It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool Reels in test mode in the country. > However, this doesn’t mean that it’s the full roll-out of the Reels for all users across India. The company said this will be a “broad test” in the country, and did not clarify which users will get Reels, or how it’s choosing to make the feature available.