https://techcrunch.com/2020/07/07/facebook-expands-instagram-reels-to-india/ > As scores of startups look to cash in on the video content void that ban on TikTok and other Chinese apps has created in India, a big challenger is ready to try its hand. > Instagram said on Wednesday it is rolling out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio — to a “broad” user base in India. The Facebook -owned service first began testing Reels late last year.