Nearly all of Microsoft’s retail stores will close for good

Nearly all of Microsoft’s retail stores will close for good

4 years ago
Anonymous $GRbK1oXs9y

https://techcrunch.com/2020/06/26/nearly-all-of-microsofts-retail-stores-will-close-for-good/

As other retailers begin the slow, cautious move to reopen, Microsoft has announced that will be permanently shutting down the vast majority of its retail stores. There are some exceptions, including flagships in urban hubs including London, New York City, Sydney and its own campus in Redmond, Washington, but the remainder of the locations are going away.

In a post optimistically titled, “Microsoft Store announces new approach to retail,” the company spells out what amounts to a profound shift in an approach to retail that had previously found the company looking to compete with Apple at its own brick and mortar game.