https://www.theguardian.com/games/2020/jun/30/pokemon-go-game-creator-niantic-joins-punchdrunk-theatre-interactive-venture

Immersive theatre company and augmented-reality game developer Niantic team up to explore ideas that fuse ‘physical and digital worlds’

Immersive theatre company Punchdrunk, best known for its Macbeth production Sleep No More, and augmented-reality game developer Niantic, creator of augmented-reality smartphone games Pokémon Go and Harry Potter: Wizards Unite, are teaming up to create “interactive experiences”, the companies announced today.