https://www.theguardian.com/go-make-it/2020/jun/01/from-promotions-to-gift-cards-how-a-great-website-keeps-customers-coming-back-again-and-again

Customer loyalty is something companies crave, but how do they make it happen?

Smartphone shopping, augmented-reality changing rooms, same-day delivery (perhaps soon by drone) – with so much innovative e-commerce out there, you would think that small and micro businesses were tooled to the hilt with technology. In reality, nearly half of UK small businesses lack even the most basic of 21st-century gizmos: a website.