Citroen unveils new hatchback as virus pushes event online

Citroen unveils new hatchback as virus pushes event online

4 years ago
Anonymous $qOHwDUKgAF

https://apnews.com/d1d945a89908edb412718483f51d8bc4

FRANKFURT, Germany (AP) — PSA Group unveiled one of its most important new models Tuesday with 20 people physically present and 2,600 watching online - a marketing configuration that the coronavirus seems likely to accelerate across the industry after the Geneva auto show was canceled for the second straight year.

The company's Citroen brand showed off the new version of its C4 compact hatchback, a vehicle that will be key to the company's sales as it faces a highly competitive European car market amid severe headwinds from the coronavirus.