https://www.theguardian.com/go-make-it/2020/jun/12/freeze-dried-fruit-and-brownies-how-having-a-website-kept-these-businesses-thriving-when-lockdown-hit

A website can do far more than provide basic information and a platform for sales. It’s an essential part of your burgeoning brand – as these small businesses have shown

Picture the scene. You’re keen to find out more about a product so you google it, and the search results bring up various mentions … but there doesn’t seem to be any online links to the company that produces it. After a few more tries, you give up with a shrug.