‘Being online has helped us survive’: how e-commerce can kickstart your small business in lockdown – and beyond

‘Being online has helped us survive’: how e-commerce can kickstart your small business in lockdown – and beyond

4 years ago
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https://www.theguardian.com/go-make-it/2020/jun/12/being-online-has-helped-us-survive-how-e-commerce-can-kickstart-your-small-business-in-lockdown-and-beyond

Many SMEs have had to ramp up their digital activity in response to the challenges of Covid-19, learning as they go. Here, three businesses share what they’ve discovered

Starting a business and planning for its future once involved bricks and mortar, shelves, tills and customers walking through your door. Not so today. Even before the coronavirus lockdown limited people’s trips to retailers in the flesh, online shopping was flying high. According to the Global Ecommerce Market Ranking 2019, the UK has the world’s fourth largest e-commerce market in revenue terms, and the third highest percentage of online shoppers, at almost 80%. And it’s set to continue. Research by the analysts Retail Economics last year found that 53% of retail sales were expected to be online by 2028. In the wake of lockdown, it seems likely this trend will only accelerate.