Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts

Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts

4 years ago
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https://techcrunch.com/2020/06/30/global-app-revenue-jumps-to-50b-in-the-first-half-of-2020-in-part-due-to-covid-19-impacts/

Consumer spending on mobile apps and app installs grew significantly during the first half of 2020, in part due to the COVID-19 pandemic, according to new data from Sensor Tower. In the first half of the year, consumers spent $50.1 billion worldwide across the App Store and Google Play — a figure that’s up 23.4% from the first half of 2019. Previously, revenue had grown 20% between the first half of 2018 and 2019, for comparison. In addition, first-time app installs were up 26.1% year-over-year in the first half of 2020 to reach 71.5 billion downloads.

Apple’s App Store accounted for 18.3 billion of those downloads, up 22.8% year-over-year, while Google Play delivered 53.2 billion new app installs, up 27.3%.

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