Lululemon set to acquire home fitness startup Mirror for $500M
https://techcrunch.com/2020/06/29/lululemon-set-to-acquire-home-fitness-startup-mirror-for-500m/
Lululemon today announced plans to acquire home exercise startup Mirror, for $500 million. The fitness apparel company noted its plans by way of a press release, noting that it hopes to close the sale by the end of the second fiscal quarter of this year.
The deal comes at a time when home workout solutions are in high demand. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms have prolonged the problem. Even when they begin to reopen in different locales, it seems many will be wary of returning to a potentially high risk enclosed space, so long as the virus continues to spread.