https://techcrunch.com/2020/06/29/mobile-developer-tru-luv-enlists-investors-to-help-build-a-more-inclusive-alternative-to-gaming/

Developer and programmer Brie Code has worked at the peak of the video game industry – she was responsible for many of the AI systems that powered non-player character (NPC) behavior in the extremely popular Assassin’s Creed series created by Ubisoft. It’s obvious that gaming isn’t for everyone, but Code became more and more interested in why that maxim seemed to play out along predictable gender lines, leading her ultimately to develop and launch #SelfCare through her own independent development studio TRU LUV.

#SelfCare went on to win accolades including a spot of Apple’s App Store Best of 2018 list, and Code and TRU LUV was also the first Canadian startup to attend Apple’s Entrepreneur Camp program. Now, with over 2 million downloads of #SelfCare (without any advertising at all), Code and TRU LUV have brought on a number of investors for their first outside funding including Real Ventures, Evolve Ventures, Bridge Builders Collaborative and Artesian Venture Partners.