https://techcrunch.com/2020/06/17/google-is-launching-a-way-to-buy-android-app-subscriptions-outside-of-the-app-itself/

Alongside the Android 11 beta news and updates to Android developer tools, Google has quietly rolled out a significant change in how Android app developers can market their subscriptions on the Google Play Store. The company confirmed a select set of developers are testing a new feature that allows consumers to purchase an app’s subscription outside of the app itself. That is, instead of having to click through in-app pop-ups and read the fine print inside an app, consumers can choose to buy an app’s subscription directly from its Play Store listing page — even if they don’t yet have the app installed.

Google vaguely announced the change in a blog post, but didn’t offer concrete details as to how this feature worked, instead describing it only as way for users “to discover and purchase items outside your app.”