https://techcrunch.com/2020/06/23/ios-14s-app-clips-will-save-you-from-always-needing-an-app-for-that/ > The App Store ecosystem today is home to nearly 2 million apps. That means finding new apps to download is now more challenging than ever. This, in turn, leads app developers to funnel more money into App Store Search ads, traditional SEO and digital advertising in an effort to acquire new users. A new feature called App Clips, arriving in iOS 14 later this year, will give developers another option to introduce their app to users. With App Clips, users can instead load just a small part of an app on demand, when required. And when they’re done, the App Clip disappears. > The concept behind App Clips isn’t new. Google’s Android platform has offered tiny app-on-demand downloads called “Instant Apps” for several years.