https://apnews.com/85861559d05fae469395ba3703750091

The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has “failed to take steps to stop the spread of hateful lies and dangerous propaganda on its platform.”

Patagonia joins The North Face and the outdoor gear company REI, which have announced similar boycotts in recent days. It is not clear how much the boycotts will affect Facebook’s advertising revenue, which was nearly $70 billion in 2019, making up nearly all of its total revenue for the year.