https://techcrunch.com/2020/06/10/pinwheel-is-the-api-platform-for-income-verification-that-every-fintech-and-neobank-needs/

A lot of founders start building one idea and in the process, find another one that is more alluring. Perhaps the most well-known example is Tiny Speck, a game publisher of a relatively uninteresting MMORPG where the founders grew sufficiently frustrated with their internal team communications tools that they migrated from game building to designing a chatting app known as Slack.

That’s the story of Pinwheel and its founders Kurt Lin, Anish Basu, and Curtis Lee. Lee, who formerly founded Luxe, a valet service that sold to Volvo in 2017, had hired Lin as the company’s GM. After two years of “innovating” within the confines of a massive automobile manufacturer, the two were ready to spin out and head back to the open world of startups. Meanwhile, Lee and Basu had worked together previously at social gaming company Zynga on Mafia Wars, and connected the whole group together for a new project.