https://techcrunch.com/2020/06/10/wave-opens-the-door-for-musicians-looking-for-a-metaverse-beyond-fortnite/ > About two years before a recording of Marshmello took to a pixelated stage in Fortnite to make untold millions of dollars in virtual merchandise sales and usher in a new era of digital entertainment, the Los Angeles-based startup Wave brought DJs into virtual reality to play shows for audiences around the world. > At the time, the company’s mission to bring artists to larger audiences through technology and virtual worlds seemed like a letter from the future — a playground for avant-garde visual artists and musicians. Now, as artists dependent on live concerts and shows for their livelihoods struggle with how to be entertainers in a world where they can’t perform in front of their audiences, events like Fortnite’s communal viewing parties, or the Wave’s live concerts in virtual venues seem like a part of entertainment’s vital present.