https://qz.com/1064700/under-dara-khosrowshahi-ubers-new-ceo-expedia-was-an-early-adopter-of-bitcoin-payments/

Dara Khosrowshahi, Uber’s new CEO, is lauded as an inspired choice because he turned around travel-bookings platform Expedia during his 12-year tenure. Expedia showed an adventurous streak on Khosrowshahi’s watch, becoming one of the first major merchants to accept bitcoin as a form of payment, back in 2014.

When Expedia announced it would take bitcoin for hotel bookings in June 2014, it was the biggest business at the time to accept a cryptocurrency as a form of payment. It was a major stamp of legitimacy for the fledging cryptocurrency, which then had a market value of around $7.8 billion, or about a tenth of its size today.