https://wccftech.com/apple-app-store-economy-half-trillion/

The Apple Campus at night. (Image Credit: Cameroon Davidson via Fortune Magazine)

With the iPhone having reached maturity over the last decade, Apple (NASDAQ:AAPL), which had reached staggering heights in terms of revenue and market capitalization solely due to the fact that it had revolutionized the smartphone form factor and made it appealing to the mass market, understood that the next growth opportunity lay elsewhere.