https://www.theguardian.com/technology/2020/jun/14/shopify-the-good-shop-to-amazons-bad-shop

It is the second-largest e-commerce platform in the US, yet remains anonymous. Will its new app change all that?

You probably will not have heard of Shopify, or be able to say what the company does, but you will almost certainly have used it. The joggers you found on Instagram at the beginning of lockdown and have worn continually since? Those Gymshark shorts you haven’t used for months, now the gyms are closed? The coffee beans you bought online and ground at home, while you waited for the cafes to reopen?