https://wccftech.com/intel-comet-lake-non-k-cpus-power-limit-overclocking-asus-asrock-msi-h470-b460-h410-motherboards-detailed/

In April 2020, Intel announces new desktop processors as part of the 10th Gen Intel Core processor family. (Credit: Intel Corporation)

Overclocking on Intel platforms has long been exclusive to the top-end chipsets and unlocked K-series CPUs. This generation is no exception with only three CPUs & Z490 chipset motherboards offering users the ability to overclock. However, this generation has seen the most aggressive push by motherboard makers to market their own clock boosting technologies on the non-K standard CPUs when running on H470, B460 & H410 platforms.