https://techcrunch.com/2020/05/27/hbo-max-launches-today-heres-what-you-need-to-know/

HBO Max, the HBO -plus-other-stuff streaming service from WarnerMedia, is finally here.

At $14.99 per month, the service — initially available to subscribers in the United States — is more expensive than competing offerings like Netflix and Disney+. But from another angle, it’s still a pretty sweet deal, since you’re getting HBO, plus a whole bunch of extra content, for the exact same price as an HBO subscription. (WarnerMedia couldn’t go lower than $15 per month without undercutting HBO pricing and violating its agreements with cable providers.)