https://thenextweb.com/basics/2020/05/26/how-to-tell-hbo-max-now-and-go-apart/

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HBO‘s parent company WarnerMedia is launching its streaming platform, HBO Max, this week. With this launch, WarnerMedia can join the rest of the massive media companies vying for attention in the streaming wars. But how does HBO Max relate to HBO Now, or HBO Go, for that matter? What do these services have in common, besides the name?