Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer

Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer

4 years ago
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https://techcrunch.com/2020/05/14/forerunner-ventures-kirsten-green-demystifies-the-covid-19-consumer/

“In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos.

She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With tens of millions out of work and uncertainty all around, people are spending less, but Green showed up with a healthy dose of optimism — while acknowledging that her worst-case scenario planning was wrong.

Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer

May 14, 2020, 8:37pm UTC
https://techcrunch.com/2020/05/14/forerunner-ventures-kirsten-green-demystifies-the-covid-19-consumer/ > “In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. > She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With tens of millions out of work and uncertainty all around, people are spending less, but Green showed up with a healthy dose of optimism — while acknowledging that her worst-case scenario planning was wrong.