https://www.vice.com/en_us/article/k7qqyn/an-ex-google-employee-turned-whistleblower-and-qanon-fan-made-plandemic-go-viral

In March, former researcher Judy A. Mikovits was best known to a handful of people in the anti-vaccine and “medical freedom” worlds. By mid-May, she was the subject of articles in every major news outlet in America. She was propelled into the mainstream by Plandemic, a pseudo-documentary full of outrageous, verifiably false claims in which Mikovits stars.

In April, an-ex Google employee turned QAnon fan and committed anti-vaxxer named Zach Vorhies was both publicly and privately crafting a plan to get Plandemic to the widest possible audience. In an unlisted YouTube video that circulated in right-wing circles before Plandemic was released, Vorhies discussed his own plan to make the film go viral, which included running Mikovits' social media accounts: "I know how to run a campaign … so that's what we're going to do. We're going to make her famous." It worked.