YouTube is relaunching its premium ad offering as YouTube Select
https://techcrunch.com/2020/05/19/youtube-select/
YouTube is announcing a new way to buy advertising, which it’s calling YouTube Select.
The announcement — made ahead of the now-remote digital advertising NewFronts next month — doesn’t reflect a broader change in who gets to monetize their videos (something that’s been a fraught topic at the Google-owned video service), but it is part of an ongoing effort to assure marketers that they can safely advertise on YouTube.
