https://techcrunch.com/2020/05/05/44-million-u-s-adults-now-use-borrowed-accounts-to-access-streaming-services/

Cutting the cord with cable or satellite TV used to mean a cost savings. But with the growing number of streaming services on the market, many consumers are finding that becoming a cord cutter is just as expensive, if not more so, as being a pay TV customer. As a result, many consumers continue to “borrow” a friend or family member’s subscription. According to a new study by Cordcutting.com, there are now over 44 million U.S. adults who are “mooching” a streaming service subscription today.

Specifically, the number of moochers is going up for both Netflix and Amazon Prime Video, but is declining slightly for Hulu.