https://techcrunch.com/2020/05/04/namogoo-personali/ > Namogoo, the Israel-based company that has developed a solution for e-commerce and other online enterprises to prevent “customer journey hijacking,” has acquired behavioural analytics company Personali. Terms of the deal remain undisclosed, although we understand the Personali is joining Namogoo . > Described as a “strategic acquisition,” Personali — which was founded in 2011 and had raised $15 million to date from backers such as Norwest Venture Partners, Cedar Fund, and Gemini Partners — provides “AI-powered” behavioural analytics tools for personalising in-site incentives and therefore helping to increase sales.