![Expedia leads $26 million round in hospitality startup ALICE](https://i.comentr.com/RV5TcV6P0Q23lRXrg0Re8AL8j7c_tam.jpg)
Expedia leads $26 million round in hospitality startup ALICE
https://techcrunch.com/2017/08/30/expedia-leads-26-million-round-in-hospitality-startup-alice/
Before Uber poached Dara Khosrowshahi to serve as its CEO, he facilitated a $26 million series B round in hotel startup ALICE as CEO of Expedia. The idea with ALICE is to bring technology to the outdated hotel industry by offering up a system to run hotels on a single platform.
This round brings ALICE’s total funding to $39 million and makes Expedia the startup’s majority shareholder. Last January, the startup raised a $9.5 million Series A round, also led by Expedia.