http://www.techradar.com/news/google-assistant-could-be-preparing-for-its-amazon-alexa-moment

Today, Google announced that it wants to make its virtual assistant more widely available by freeing it from the confines of smartphones, smartwatches and Google Home and rolling it into a wider range of third-party products.  

At CES earlier this year, we felt that we couldn't turn a corner without seeing a product boasting Amazon Alexa support. Alexa was in everything from fridges to alarm clocks. At this year’s IFA in Berlin, however, it looks like it might be Google Assistant’s turn to be the star of the show.