Initialized Capital-backed Naza shifts focus from the salon to hairstyle boxes during the pandemic

Initialized Capital-backed Naza shifts focus from the salon to hairstyle boxes during the pandemic

4 years ago
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https://techcrunch.com/2020/05/12/initialized-capital-backed-naza-shifts-focus-from-the-salon-to-hairstyle-boxes-during-the-pandemic/

When Naza first opened its doors to women of color seeking quality hairstyle solutions in San Francisco in February, Naza founder Natanya Montgomery did not anticipate what would come next. Within the first few days of launch, Naza booked more than 300 appointments and all was well until it wasn’t. Amid the COVID-19 pandemic and the shelter-in-place ordinance in San Francisco, Naza shut down its brick-and-mortar location in March.

“We had intended to focus on the salon for a little longer than 20 days,” Montgomery told TechCrunch. “But the universe had other plans.”

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