Facebook and Instagram launch a week of grad-themed events and features
https://techcrunch.com/2020/05/11/facebook-and-instagram-launch-a-week-of-grad-themed-events-and-features/
Facebook today revealed its plans to celebrate the 2020 graduates this week across both Facebook and Instagram. The series of events, starting today on May 11, will include the company’s previously announced plans to air a virtual graduation ceremony on May 15, featuring celebs like Oprah Winfrey, Awkwafina, Jennifer Garner, Lil Nas X, Simone Biles and Miley Cyrus, among others. Facebook will also now introduce a range of new graduation-themed products and programming across both Facebook and Instagram, including AR effects, chat filters, stickers, challenges, student spotlights and homages, contests, gift guides, collaborative films, and more.
The events serve a dual purpose. In addition to celebrating grads, Facebook aims to extend the time students, their families and friends spend on its apps, outside of the virtual graduation ceremony itself.