https://thenextweb.com/business/2020/05/11/chinas-ceos-are-making-millions-by-selling-their-products-on-livestreams/

In the past few years, retail-streaming has become a rapidly growing ecommerce channel in China, with all manners of salespeople directly selling goods to consumers on an ecommerce livestream. While influencers and celebrities are the most familiar faces seen on retail-streams, recently, executives of major Chinese corporations have also appeared in front of the live camera. 

Some of these efforts yielded lucrative results — Li Jing, president of the home accessories business Mendale Textile, for instance, achieved $3.5 million worth of sales for his company on a four-hour livestream in March. James Liang, the executive chairman & former CEO of the travel services company Trip.com, had also made $8.4 million selling travel packages, with five sessions of hour-long livestreams. And on May 10, the chairwoman of Gree Electric, Dong Mingzhu, sold more than $43.7 million worth of home appliances on a three-hour livestream.