https://techcrunch.com/2017/08/30/the-asus-rog-zephyrus-is-a-powerful-max-q-laptop-with-one-notable-flaw/

This is the Republic of Gamers Zephyrus by ASUS. Zephyrus for short, it’s a gaming-oriented ultrabook-style laptop with an NVIDIA GTX 1080 graphics card living inside.

The twist? The card is slightly underclocked, using a new design spec NVIDIA is calling Max Q, which allows a thinner, lighter chassis to be used with a top-tier card, instead of the usual seven pound metal behemoths we’re used to seeing. By contrast, the Zephyrus weighs five pounds, but looks even lighter than that.