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Tech for good during COVID-19: Children’s book, phone booths, and aperitifs

Tech for good during COVID-19: Children’s book, phone booths, and aperitifs

4 years ago
Anonymous $9CO2RSACsf

https://techcrunch.com/2020/04/19/tech-for-good-during-covid-19-childrens-book-phone-booths-and-aperitifs/

Helena Price Hambrecht and Woody Hambrecht always had plans for Haus, their direct-to-consumer low-alcoholic drink, to land white-label partnerships with local restaurants. But when coronavirus spread across the country and hurt thousands of local restaurants, the Haus founders saw an opportunity to fast forward on that product plan and at the same time give back.

Haus recently announced its plans to work with restaurants across the country and co-create local digs-inspired apéritifs. For Mister Jiu’s, an upscale Chinese restaurant in San Francisco, the beverage will mix “warm black cardamom, smoky lapsang tea, spicy ginger, and floral osmanthus.” For JuneBaby, a southern fare restaurant in Seattle, the drink will have hints of elderflower and oranges. The entire profit will go to the restaurants themselves, Helena tells me. And Haus has already begun cutting five-figure checks to restaurants just from pre-orders of these Haus-powered beverages alone.

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