https://www.cnbc.com/2017/08/30/amazon-whole-foods-launch-gets-a-b-commentary.html

As Amazon geared up to close its acquisition of Whole Foods last Thursday, the company said it would focus on four areas going forward: (1) A price decrease on a set of items from organic responsibly farmed salmon and tilapia to organic butter; (2) A switch to Amazon Prime as Whole Foods' customer rewards program; (3) The availability of Whole Foods' healthy and high-quality private label products through Amazon's channels; and (4) The introduction of Amazon Lockers in select stores, so that customers can pick up Amazon.com ordered items while shopping their local Whole Foods, and even return Amazon products.

Here's a detailed look at each one of these goals and how they will help or hurt consolidation.