https://techcrunch.com/2017/08/30/google-assistant-coming-soon-to-more-speakers-appliances-and-other-devices/

Google is hoping to catch up with Alexa’s reach by putting its Assistant on a wide range of third-party hardware. At IFA, Google announced that it’s going to be putting the Assistant on partner speakers, appliances, connected cameras, and much more.

That’s likely to be good for both the voice-powered assistant market, as well as for Google’s ability to use its service to collect useful data which it can then use to work on its advertising and marketing products. The more places Assistant appears, the more likely it is that people will engage with the voice companion, and that’s not territory that Google wants to cede to someone like Amazon.